Our Knowledge Publishing

The added value of interaction design in advertising

Name: The added value of interaction design in advertising
Brand: Our Knowledge Publishing
SKU: 83ae55716c17d8bbd93ef1a60b4b061f

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Afbeelding van The added value of interaction design in advertising

Bol

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Beschrijving

Bol In this book, I examine the methods and mechanisms of communication between people and systems (interaction design). I explore the history of advertising and the interactive opportunities that the advertising industry can gain through the technological advances brought about by digitalisation. What implications do these findings have for advertisers and marketing managers? My research focuses on the extent to which Interaction Design complements and supports traditional advertising, and is increasingly taking centre stage in advertising activities.

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Beschrijving (1)

In this book, I examine the methods and mechanisms of communication between people and systems (interaction design). I explore the history of advertising and the interactive opportunities that the advertising industry can gain through the technological advances brought about by digitalisation. What implications do these findings have for advertisers and marketing managers? My research focuses on the extent to which Interaction Design complements and supports traditional advertising, and is increasingly taking centre stage in advertising activities.

Lees meer