The 12 BIG Assessments: Behavioural Insights for Growth

The practical behavioural guide for coaches who want to create more valueMost coaching focuses on goals, mindset and accountability. Far less attention is given to the observable behavioural preferences that quietly shape whether those goals are pursued, how pressure is handled, how decisions are made, and how people show up in teams.The 12 BIG Assessments - Behavioural Insights for Growth fills that gap.This book is a practical companion for coaches. It explores twelve domains of human behaviour (Activity Interests, Action Process, Action Style, Time, Activation, Endurance, Transactions, Team Roles, Team Focus, Team Building, Levelling Up and Leading Edges) and shows how the patterns within each domain appear in real coaching conversations. You will gain clearer language for what attracts and engages people, how they plan and follow through, what moves them into action, how they endure pressure, how they decide and communicate, the parts they play in teams, and the edges of how they lead.The approach is deliberately non-prescriptive. The book does not tell you how to coach. It expands what you can notice and name so that your existing skills become more precise and more useful. Preferences are treated as observable tendencies, not personality labels or diagnoses. The emphasis throughout is on practical insight that supports better dialogue and more targeted development work.Written as a companion to the 12 BIG assessments (available through Promana People), the book also stands alone as a coherent map of behavioural preference for any coach who wants to work more effectively with the complexity of real human behaviour.If you are ready to move beyond generic advice and into a clearer understanding of how people actually operate, this book was written for you.