Sustaining Corporate Growth

Corporations are normally set up by entrepreneurs with the intention to expand and add value to discover other related businesses, be more competitive and sustainable. Growth, then, is a pre-requisite for the survival of businesses. Nonetheless, the global economic crisis and constantly shifting organizational demands have necessitated keeping accurate information to enable entrepreneurs to monitor their business effectively and increase operational efficiency for competitive advantage. Managers strongly need entrepreneurial ideals and entrepreneurs similarly need managerial perspectives. Creativity is not enough for business success, so routine management functions must be carried out efficiently for business to last longer. Unfortunately, most organizations lack these functions, which have resulted in the attrition rate of start-ups being notoriously high. This Book explores the role of Management Information Systems (MIS) for monitoring corporate performance and sustaining growth. MIS generally is operative and useful when it involves the activities of people, technology and organization as an entity, and good relationships amongst them for the overall efficiency of the system.

Pages: 180, Paperback, LAP Lambert Academic Publishing