Bol Partner

Strategic Marketing Management Cases

Name: Strategic Marketing Management Cases
SKU: 960d5a411221aa7d70209e680a4befe4
Price: 25.18 EUR
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Bol Partner Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Lees meer