Strategic management of private HEIs: proposal for a framework

Higher education institutions (HEIs) have undergone transformations in recent decades, caused by government agents creating guidelines and, at the same time, gaps to be filled with knowledge, planning, execution, control, and investments, in view of the needs of the professional labor market and the dictates of social indicators accompanied by public education policies. The main objective is presented as a systematic proposal with aspects and tools of strategic management, whose main focus is how to structure and systematize a framework that aligns the needs of private HEI management based on the analysis of business strategy theories, with details of some variables necessary in each of the suggested stages. The research method adopted for the objectives is exploratory and, in terms of procedures, it falls within the scope of bibliographic research and survey-type research. Based on the systematized analysis, the aim is to offer mechanisms that enable the transformation of countless data and information into knowledge with added value to the educational services offered, aiming at competitive advantage.