Strategic Management in the Media

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Strategic Management in the Media

Afbeelding van Strategic Management in the Media

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Bol Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

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Beschrijving (1)

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

Lees meer