Strategic Management Communication for Leaders 5e

Strategic Management Communication for Leaders offers a uniqueapproach to business communication that highlights communicationas a practice that is applicable to all business situations, regardless ofthe discipline, department, or organizational level at which it takesplace. Unlike many other business communication texts, it looks atcommunication not only as the practice of individuals but also in anorganizational context. This book makes a clear distinction betweenstrategic and tactical elements of communication. Because strategicissues are more difficult to understand and internalize as such, they aretreated in an in-depth manner before providing the discussion of tacticsas they apply to differing contexts and channels of communication.Internalizing the strategic considerations will enable readers to logicallymake appropriate tactical choices without having to set them all tomemory.