STRATEGIC BRAND MANAGEMENT: Building, Growing and Sustaining Powerful Brands

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STRATEGIC BRAND MANAGEMENT: Building, Growing and Sustaining Powerful Brands

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STRATEGIC BRAND MANAGEMENT: Building, Growing and Sustaining Powerful Brands

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  • 9798178218761

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Strategic Brand Management: Building, Measuring, and Managing Equity, Global Edition

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From Brand Vision To Evaluation: The Strategic Process Of Growing And Strengthening Brands

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