Strategic Brand Management, 3rd Edition

Name: Strategic Brand Management, 3rd Edition
Brand: Cerebellum Press
SKU: 2051249114c30c22dd4036998472c5e6

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Bol Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.

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Beschrijving (1)

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.

Lees meer