Storyselling For Financial Advisors

Name: Storyselling For Financial Advisors
SKU: 9c31a8b9f0b22d23c4483e430362058f
Price: 27.83 EUR
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Bol Explains the process of making the intuitive connections, and then translates their findings into understandable and practical strategies that financial professionals can use. This book presents actual stories that help financial pros tap into the "gut reaction" of different types of clients. Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

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Beschrijving (1)

Explains the process of making the intuitive connections, and then translates their findings into understandable and practical strategies that financial professionals can use. This book presents actual stories that help financial pros tap into the "gut reaction" of different types of clients. Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Lees meer