Stop Blaming The Designer: Business Owner’s Playbook for Better Briefs, Smarter Feedback, and Design That Performs

Hiring designers can be tough. Use this book to learn how to: - find out what designs you need and what type of designer you're looking for;- discover the best places to hire designers and how to review their portfolio;- how to interview designers and make sure they're the right fit;- set the right price for your project;- find out how to run a successful project: from the brief, to wireframes, to mood boards, to giving feedback, to getting the deliverablesThis book is an absolute must for anyone that's looking to hire any type of designer (full time, part-time, in-house or remote). Learn how to get the most out of your designers and run smooth projects.A great design can improve your revenue by A LOT. It's one area where your investment can give you a 10x return. But finding the right designer and pointing him in the right direction is tricky. Use this book to properly manage any designer and any project.Avoid any embarrassment by learning all specific words designers use - you have a PDF attached. Learn how to talk to designers to get the result you're looking for!Use this book to lead your design project to success!Who this book is for: - Executives, project managers, entrepreneurs who need to hire designers- Companies that want to better onboard designers- Designers who want to see a different perspective of a project- Anyone who is looking to get the most out of a design project >Inside: - The words you need: moodboard, wireframe, raster versus vector, style guide, handoff- Why there is no such thing as a designer, and what to actually look for- Whether you need one at all, or Canva, AI and a template will do- Where to find them, how to read a portfolio, what the first call covers- Money: say your range out loud, who pays for what, what happens when it runs long- Who is allowed to approve the work, how to write the brief, which assets to hand over- Feedback, not immediately and not area by area. Speak in qualities. Classic or modern. Playful or sophisticated- How many rounds are reasonable, why you should not ask your neighbour, and how to end a project cleanly