Staying Small Successfully

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Bol Many architects, landscape architects, and interior designers are self-employed or are partners in small firms. These professionals must understand the management, administrative, and planning skills that are critical to the success of a design firm--and apply them to a small business profile. Making smaller A/E/C firms more productive and more profitable Want to do big things with a small company? This no-nonsense guide shows leaders of smaller architecture, engineering, and design firms how to compete successfully against larger organizations without becoming one of them. It demonstrates how a smaller firm can position itself to bring more value to its clients, operate over a larger geographical area, and develop a strategic plan for increasing revenues and profits. Featuring new chapters on forming strategic alliances and maximizing the benefits of information technology, this new edition presents updated case studies of more than fifty small design firms. These firms have achieved remarkable success and handled large contracts with limited staff, and the case studies illustrate how they learned to: Anticipate client needs and meet them in advance Narrow the target market and expand the client base Leverage core competencies to create powerful marketing tools Establish strategic partnerships Survive and thrive during an economic downturn Read Staying Small Successfully, Second Edition and follow its recommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar. Making smaller A/E/C firms more productive and moreprofitable Want to do big things with a small company? This no-nonsense guideshows leaders of smaller architecture, engineering, and designfirms how to compete successfully against larger organizationswithout becoming one of them. It demonstrates how a smaller firmcan position itself to bring more value to its clients, operateover a larger geographical area, and develop a strategic plan forincreasing revenues and profits. Featuring new chapters on forming strategic alliances andmaximizing the benefits of information technology, this new editionpresents updated case studies of more than fifty small designfirms. These firms have achieved remarkable success and handledlarge contracts with limited staff, and the case studies illustratehow they learned to: * Anticipate client needs and meet them in advance * Narrow the target market and expand the client base * Leverage core competencies to create powerful marketingtools * Establish strategic partnerships * Survive and thrive during an economic downturn Read Staying Small Successfully, Second Edition and follow itsrecommendations one step at a time. Your company will stay small,but your business, your revenues, and your profits will soar.

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Many architects, landscape architects, and interior designers are self-employed or are partners in small firms. These professionals must understand the management, administrative, and planning skills that are critical to the success of a design firm--and apply them to a small business profile. Making smaller A/E/C firms more productive and more profitable Want to do big things with a small company? This no-nonsense guide shows leaders of smaller architecture, engineering, and design firms how to compete successfully against larger organizations without becoming one of them. It demonstrates how a smaller firm can position itself to bring more value to its clients, operate over a larger geographical area, and develop a strategic plan for increasing revenues and profits. Featuring new chapters on forming strategic alliances and maximizing the benefits of information technology, this new edition presents updated case studies of more than fifty small design firms. These firms have achieved remarkable success and handled large contracts with limited staff, and the case studies illustrate how they learned to: Anticipate client needs and meet them in advance Narrow the target market and expand the client base Leverage core competencies to create powerful marketing tools Establish strategic partnerships Survive and thrive during an economic downturn Read Staying Small Successfully, Second Edition and follow its recommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar. Making smaller A/E/C firms more productive and moreprofitable Want to do big things with a small company? This no-nonsense guideshows leaders of smaller architecture, engineering, and designfirms how to compete successfully against larger organizationswithout becoming one of them. It demonstrates how a smaller firmcan position itself to bring more value to its clients, operateover a larger geographical area, and develop a strategic plan forincreasing revenues and profits. Featuring new chapters on forming strategic alliances andmaximizing the benefits of information technology, this new editionpresents updated case studies of more than fifty small designfirms. These firms have achieved remarkable success and handledlarge contracts with limited staff, and the case studies illustratehow they learned to: * Anticipate client needs and meet them in advance * Narrow the target market and expand the client base * Leverage core competencies to create powerful marketingtools * Establish strategic partnerships * Survive and thrive during an economic downturn Read Staying Small Successfully, Second Edition and follow itsrecommendations one step at a time. Your company will stay small,but your business, your revenues, and your profits will soar.


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