STARTING A SUCCESSFUL BUSINESS

Endorsed by The Institute of Directors ''Takes the reader through the whole start-up process step-by-step, highlighting pitfalls and covering all the major considerations.'' -- Job Scene ''Ideal for entrepreneurs. . . . Highly recommended.'' -- George Cox, Former Director General, Institute of Directors * Exhaustive guide to all aspects of business start-up & survival * Practical advice on all the crucial issues * Of interest to entrepreneurs looking to start a business and small business owners/managers Setting up a small business and ensuring its survival can be a daunting task. One in three businesses fails within a year, mainly due to a lack of proper preparation and forward planning. ''Starting a Successful Business'' aims to help anyone get into business properly and survive. This fully revised and updated new edition takes the reader through each important step in the start-up process in a clear accessible style. The major problems facing any new business are discussed, potential pitfalls highlighted, and every crucial topic analyzed. These key areas include: Deciding what sort of business to start * taking up a franchise * marketing & selling * customer analysis * publicity, advertising * e-business * financial management * cash flow forecasts * credit control * raising funds * setting up a limited company * business law * premises * operations management * bookkeeping * taxation * employing people * insurance* IT * business planning and development * a new section on women in business.