Starting a Business for Dummies, UK Edition

Build a business that survives and thrives in any economyEconomists are predicting a bright future ahead for business start-ups. But with big changes underway in the business and economic landscapes, doing business in a post-recession world will pose new challenges while offering exciting new opportunities. This edition of the start-up classic shows you how to build a business agile and sturdy enough to weather any storm.Packed with instructive real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies gives you what you need to make the leap from employee to successful entrepreneur with confidence.Take the first steps – business start-up guru Colin Barrow walks you through your first steps, from testing and developing your idea to writing a winning plan, getting start-up money and beyondBuilt to last – everything you need to manage and grow your new business, including branding and marketing, hiring and firing, budgeting and bookkeepingThe lay of the land – Barrow guides you through the new business and economic landscapesOpen the book and find:How to structure your businessThe keys to writing a winning business planWhere to look for and how to land funding and business supportProven tricks for successfully marketing your waresThe smartest ways to find, recruit and manage the best staffHow to keep your business humming at peak efficiency and profitabilityLearn to:Find funding and business support in challenging timesControl costs, increase margins and learn budgeting for beginnersBe better prepared for economic ups and downsUse the latest technology efficiently and profitably and create an online presence