Springer Proceedings in Business and Economics Advances Digital Marketing eCommerce

Name: Springer Proceedings in Business and Economics Advances Digital Marketing eCommerce
SKU: 87b5874a1d3b5be240801dc0a047bcb6
Price: 215 EUR
Availability: InStock

1/1

Afbeelding van Springer Proceedings in Business and Economics Advances Digital Marketing eCommerce

Bol

Prijzen vanaf

215,00

Uitgelicht

	215,00	Naar shop
VERGELIJK ALLE AANBIEDERS (1)

Beschrijving

Bol The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.

Lees meer

Vergelijk aanbieders (1)

Sorteren op:

€ 215,00 Gratis verzending

Beschrijving (1)

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.

Lees meer