Sport In Britain Since 1945

An account of the changing nature of sport in Britain since the end of World War II. The book examines: the changing patterns of participation; commercialization; the role of the media in promoting sport and its stars; and Britain's role in international sport and its attendant political problems. This book provides a lively and authoritative history of British sport in an era of dramatic changes for both players and fans. Beginning at a time when sport was still largely a male preserve and professional footballers were paid as manual workers, the authors trace developments to the present day through the decline of amateurism, the rise of a celebrity sporting culture, the increasing intervention of government and the role of sport, especially football, as an expression of civic and national identity. The book examines a wide range of major sports and includes discussion of the contribution of women and ethnic minorities to sport in Britain. A central theme is the role of the media in shaping British sport in the second half of the twentieth century. This book offers new perspectives on a major aspect of British social life, setting the great performances and personalities of post-war sport in the context of the changing social history of the nation. This book examines the complex transformation of British sport in the second half of the twentieth century. Focusing on the key role of the media as a driving force for change, it also provides a fascinating account of the wider social and cultural history of post-war British sport.