Social Research Methods

Delving into systematic social research, this work explores qualitative, quantitative, and mixed-method approaches while detailing survey design, sampling, data collection, and analysis techniques. It emphasizes ethical practices and offers practical guidance for investigating social behavior, institutions, and change. Systematic and ethical research is essential for understanding social behavior, institutions, and change. Research methods provide the foundation for evidence-based knowledge and policy formulation. Social Research Methods introduces qualitative, quantitative, and mixed-method approaches to studying social phenomena. The book discusses survey design, sampling, data collection, and analysis techniques. It also covers ethics in research and the interpretation of findings for social policy and academic inquiry. Through clear explanations and practical examples, it equips students and researchers with the methodological tools needed to conduct rigorous and meaningful social science investigations.