Snow Leopard

"Writers who stand the test of time create their own category. Everyone else is here today, gone tomorrow." -Dickie Bush, Captain of Ship 30 for 30. Legendary writers, the ones who stand the test of time, create a category of one. They're snow leopards. Snow Leopard is the first writing advice book ever written through a Category Design lens. Inside, what you will not find are a bunch of nose-picky suggestions for how you can make your writing "better." There will be no talk of comma placement, grammatical correctness, or a recap of Joseph Campbell's "Hero's Journey." Instead, you will internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible. Written by the business world's first "writing band," Category Pirates-made up of Christopher Lochhead, Eddie Yoon, and Nicolas Cole-Snow Leopard shows you how to create a category for yourself, master the art of Obvious & Non-Obvious content, monetize in new ways, and...