Short Runs Big Gains

Dive into the world of digital printing and its transformative impact on label printing. This book is a must-read for anyone curious about how digital printing shapes user tastes, preferences, and choices. Explore its far-reaching effects on the industry and the evolution of labels. As it redefines the possibilities of printing, this book offers valuable insights for both seasoned professionals and those just starting out in the exciting world of digital label printing. ""A third-generation entrepreneur with 37 years of experience in the paper stationery business, Ashok Gupta is a science graduate from Hindu College, Delhi University - and a true industry veteran. With numerous awards and accolades under his belt, he's an expert, speaker, and author who knows his stuff. With a background in economics and a passion for sales, Archit Gupta leads a team of 50 in sales with flair, managing a network of 1500 distributors and 12000 retailers with ease. Four years of experience in sales and marketing have made him a force to be reckoned with - and an avid reader, too!