Sharing on Social Media: Facebook and identity building processes

The success of digital social media is the result of a marketing context that reflects new consumer goods-such as cell phones and cutting-edge internet-while keeping pace with an increasingly objective human routine that craves practicality and time savings. In addition to promoting their own ideas on social media, people also share the ideas of others on their own profiles in search of visibility - which can also be understood as likes. But what is the real reason for sharing other people's posts? At what point does it build the subject's identity? Does making someone else's thoughts public say anything about the process of forming one's own identity? This work seeks these answers through a survey published on Facebook, the world's largest social network, with users of this media, about the reasons why they share ideas on their own public profiles.