Services marketing management, an introduction

Services marketing management, an introduction 1e editie is een boek van Wouter de Vries jr. uitgegeven bij Noordhoff Uitgevers B.V.. ISBN 9789001802660 Essentials of Services Marketing Management takes a structured and practical approach to the field. The book covers all key aspects of services marketing. It also offers extensive coverage of social media marketing and other new marketing tools. The book shows users how to develop and execute marketing strategies in and for service organisations. The service sector has been steadily gaining prominence in today’s society. Seventy percent of gross domestic product in western European countries is currently generated by the service sector. Banks, the hotel and catering industry, education, the media, airlines, consultancies, hospitals, cleaning companies: all of these organizations will have to be managed efficiently in order to create more value for both customers and stakeholders. This essentially requires a thorough understanding of services marketing.