Services Marketing
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Services Marketing sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyse the marketing activities of selected service organisations, and be able to develop strategies to apply those concepts.
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Bol Partner
Services Marketing sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyse the marketing activities of selected service organisations, and be able to develop strategies to apply those concepts.
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Beschrijving
(1)
Services Marketing sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyse the marketing activities of selected service organisations, and be able to develop strategies to apply those concepts.
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