Selling Yourself as a Way of Life

Having the ability to sell oneself is of vital importance, especially in today's tough times. The 'pie' has shrunk, but more and more individuals are striving to earn a slice; universities and colleges churn out graduates, but job-candidates consistently outnumber positions vacant; would-be entrepreneurs are flocking to the cities, but few are adequately equipped with the life-skills required to succeed and prosper. What's needed is an edge over one's competitors, be it in a job interview or vying with the sales reps of rival companies or creating a market share for one's own start-up business. This book reveals how to acquire that advantage, and the formula is laid out in straightforward, easy to follow steps born of the author's own experience that spans almost half a century.