Selling To Anyone Over The Phone

Sales pros are struggling to build relationships with customers while trying to close sales over the phone faster than ever before. This quick reference guide shows salespeople how to develop truly exceptional phone skills that win over even the most reluctant customers. As companies cut back on their field reps and face-to-face contact becomes rare, sales success increasingly means selling on the phone. Whether you’re a seasoned telesales professional or a newcomer just pulled in from the field, Selling to Anyone Over the Phone is the one book that will radically improve your sales numbers, no matter what the product or how bad the economy. This completely revised edition takes a no-excuses, hands-on approach, from generating better leads to fine-tuning your message to partnering with decision makers. And it’s packed with all-new chapters on using cutting-edge technology— such as delivering engaging presentations via webinars and teleconferencing as well as composing text messages that are appropriate and effective—and on communicating with people from diverse cultures and countries to close more deals. Updated chapters include new material on establishing ongoing trust relationships over the phone, as well as sample conversations that clearly show what works and what doesn’t; valuable insider tips, such as a simple trick that guarantees your appointments won’t be cancelled; lists of “freeze questions” to avoid; sidebars on a “greener way to do business”; “talk tip” features from one of the hottest sales trainers today; and much more. Don’t get stuck in bad habits that prevent you from reaching your goals. Instead, let this new edition of a bestselling sales classic give you the specific tactics you need for talking (and listening) your way to success! Renee P. Walkup is a sales and sales-management consultant with over 20 years of experience. She is a nationally recognized professional public speaker, a course facilitator at the American Management Association, and the president of SalesPEAK, Inc., a sales performance company. Sandra McKee is a professional career coach, a corporate trainer, a senior professor at DeVryUniversity, and the author of five other books. It’s a fact: more and more organizations are scaling back on their in-the-field sales operations. Today’s sales pros have to build relationships and close deals over the phone in less time than ever before. This fully updated second edition of Selling to Anyone Over the Phone is the salesperson’s ready-reference guide for generating the kind of product excitement that will ensure callbacks, partnering with gatekeepers and decision makers using personality-matching techniques, and generally boosting success rates. Including new chapters on using advanced technology (e.g., webinars and teleconferencing) and selling to customers from other cultures and countries, this revised edition features trust-building tips, an invaluable appendix on handling customer com plaints, new sample call dialogs, and all the specific, tactical techniques readers need to develop truly exceptional phone skills that will win over even the most reluctant customers.