Selling in a Sh1t Economy

Are you running a business and looking for a low-effort, high-return way of making more sales?Are you an experienced salesperson who wants to break a million dollars in commission?Whether you’re a novice or veteran, a sales associate or a small business owner, Selling in a Sh1t Economy is your guide to building a stable, highly-profitable income.Author Dave Lichtenstein taught himself what he calls the superhuman sales method—closing 80 percent of his deals, compared to the average 20 percent success rate. And according to Lichtenstein, the first thing you need to do is unlearn all those traditional lessons on selling:Cold calling does not work.“Natural salespeople” are not the best.Hard closing is not effective.Pitch and persuasion don’t work well.Sales is not a numbers game.In this easy-to-read guide, Lichtenstein teaches you a more effective approach to sales in today’s difficult economy and buyer’s market—especially if you specialize in selling systems or solutions. He explains what works now, and why it will work in the future—rather than what worked fifty years ago.The world has changed, and so have sales. Are you ready to catch up?