Workman Publishing

Seducing Strangers

Name: Seducing Strangers
Brand: Workman Publishing
SKU: c0511d897079855b0d168d083e6da864

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Bol

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19,05

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	19,05	Naar shop
	20,88	Naar shop
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Beschrijving

Bol Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.

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€ 19,05 € 2,99 verzendkosten Totaal € 22,04

€ 20,88 € 3,00 verzendkosten Totaal € 23,88

Beschrijving (1)

Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.

Lees meer