RUN: How to Win Local Elections

You want to win. Here's what actually works. Twenty-five years. Dozens of campaigns. City councils, mayoral races, a U.S. Congressional campaign. Shay Even has run them, managed them, and cleaned up after the ones that went wrong - and RUN is everything he learned, boiled down to what actually matters. Local elections are winnable. But only if you understand the specific electoral system you're actually running under - party-list? direct vote? ranked-choice? two-round runoff? - because the tactics that win in one system lose in another, and most campaign advice out there was written for a different country than yours. RUN gives you the real playbook: a message voters can repeat back to a stranger. A team that holds together under pressure. Money raised without losing your dignity. A press strategy for when there's barely any press left. AI used right, not against you. And a plan for election day - and the morning after, win or lose. Six real elections from five countries. The exact math behind your "win number." Worksheets you actually fill in, not just read. This isn't a motivational book. It won't write your platform for you, and it won't promise you a win. What it will do: make sure that when you lose, it isn't because of something you could have learned for free, months in advance. RUN: because winning starts before you announce.