Routledge Interpretive Marketing Research Sensory
Prijzen vanaf
76,99
Uitgelicht
|
76,99 |
Naar shop
|
| VERGELIJK ALLE AANBIEDERS (1) | ||
Beschrijving
Bol
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
Vergelijk aanbieders (1)
Shop
Prijs
Verzendkosten
Totale prijs
Beschrijving
(1)
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
Productspecificaties
| EAN |
|
|---|---|
| Maat |
|
Prijshistorie
Prijzen voor het laatst bijgewerkt op:
Gerelateerde resultaten
Uitgelichte Keuze
76,99
