Retailing Environments in Developing Countries

Name: Retailing Environments in Developing Countries
SKU: b48ba54a3ff34211e2270a7f07fa51bc
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Bol Containing a broad cross section of case studies, this volume explores some of the factors which explain the variety of retail structures and modes of consumer behaviour that characterise retailing in developing countries. Retailing in less developed countries can take any number of forms and fulfils a wide range of different needs. As this book shows it is susceptible to cultural as well as to economic forces and it needs to be analysed in terms of both global economic shifts and place-specific social and economic formations.

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Containing a broad cross section of case studies, this volume explores some of the factors which explain the variety of retail structures and modes of consumer behaviour that characterise retailing in developing countries. Retailing in less developed countries can take any number of forms and fulfils a wide range of different needs. As this book shows it is susceptible to cultural as well as to economic forces and it needs to be analysed in terms of both global economic shifts and place-specific social and economic formations.

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