Retail Power Plays

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Bol Partner Describing the development of retail brands as the biggest challenge and opportunity facing retailers, this volume sets out the basics of retail brand management, including organizational structure and its effects. Also assessed is the potential impact of retail brand power on producer brands, ho

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Describing the development of retail brands as the biggest challenge and opportunity facing retailers, this volume sets out the basics of retail brand management, including organizational structure and its effects. Also assessed is the potential impact of retail brand power on producer brands, ho


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  • 9780814793312
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