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Retail Management: Skill Enhancement Course B.Com Degree Programme Madras University
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India's retail industry is a massive and fast-growing market. Retail management covers understanding the evolution of retail industry over years, marketing mix, e-commerce, customer service and prepare students for roles in managing retail stores. Thus, the content of the book aims at offering students a holistic vew of retail trends, challenges and opportunities that prepares students for their career, either in starting theiw own business or knowledge for managerial roles in retail sector.
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India's retail industry is a massive and fast-growing market. Retail management covers understanding the evolution of retail industry over years, marketing mix, e-commerce, customer service and prepare students for roles in managing retail stores. Thus, the content of the book aims at offering students a holistic vew of retail trends, challenges and opportunities that prepares students for their career, either in starting theiw own business or knowledge for managerial roles in retail sector.
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