Relationship Marketing
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Beschrijving
Bol Partner
Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach to the topic. Exploring the subject as a management methodology, the text analyses the discussions occurring at the leading edge of relationship marketing theory, including the first English translation of German research in the area. Key Features:Extensive coverage of the current thinking on relationship marketing Examines relationship marketing as a science whilst also covering the practical aspects of implementation Contains many European and American examples of relationship marketing in practice. Clear management approach and systematic structure
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Beschrijving
(1)
Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach to the topic. Exploring the subject as a management methodology, the text analyses the discussions occurring at the leading edge of relationship marketing theory, including the first English translation of German research in the area. Key Features:Extensive coverage of the current thinking on relationship marketing Examines relationship marketing as a science whilst also covering the practical aspects of implementation Contains many European and American examples of relationship marketing in practice. Clear management approach and systematic structure
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