Recent Trends in Marketing- Volume II

Recent Trends in Marketing and Human Resource Management - Volume II presents a collection of scholarly research highlighting the latest advancements and emerging practices in marketing and human resource management. The volume explores contemporary topics such as digital transformation in marketing, customer relationship management, influencer marketing, strategic human resource management, workforce diversity, employee well-being, HR technology, and organizational sustainability. Combining theoretical insights with practical perspectives, this book serves as a valuable resource for academicians, researchers, students, and industry professionals seeking to understand the evolving dynamics of marketing and human resource management in today's competitive business environment.