Quality Assessment in Services

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Bol The book discusses service quality in fitness centres and customer perception of the services provided. The services are identified, characterised from a marketing perspective and measured according to the servqual model. To this end, a survey was carried out in which attributes such as physical aspects, trust, customer responsiveness, safety and empathy were assessed in order to achieve what was proposed in this study.

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Beschrijving (1)

The book discusses service quality in fitness centres and customer perception of the services provided. The services are identified, characterised from a marketing perspective and measured according to the servqual model. To this end, a survey was carried out in which attributes such as physical aspects, trust, customer responsiveness, safety and empathy were assessed in order to achieve what was proposed in this study.


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  • 9786203902174
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