Promoting Fashion
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22,98
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22,98 |
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41,41 |
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Beschrijving
Bol Partner
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion.
Beschrijving
(2)
Bol Partner
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion.
FnacGRAHAM BARBARA (Auteur) - Verschenen op 20/08/2018 bij Laurence King
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