Profit Genie: Know Your Margins

Profit Genie - Know Your Margins The EU Ecommerce Seller's Guide to Real ProfitYou made the sale. But how much of it is actually yours?This guide comes with a free 6-in-1 desktop app for instant profit calculations (works offline, no subscription) - enter your numbers, and it instantly shows your true profit, the right price to hit your target margin, your breakeven point, and whether your advertising is actually paying off. A companion mobile app puts the same six calculators in your pocket, one focused tool at a time, for the moment you're standing in a market stall or listing a product with no laptop in sight.Whether you're just starting out or running a full-time store, the calculators get the job done at any level - no economics degree required.The guide itself is your companion: plain-English chapters that explain the why behind every number, so the calculators' results actually make sense and you can price with confidence instead of guesswork.As well as finding your healthy margins in minutes, you'll learn: - The 5 numbers every seller must know before pricing anything- How VAT, sales tax, and income tax actually work (and why VAT was never your money)- How platform fees stack up in layers - and where to find yours- Why "backwards pricing" beats guessing every time- The real cost of free shipping and discounts- How to calculate your breakeven and know if your ads are actually working- How VAT works on digital sales across the EU, and how the One Stop Shop (OSS) scheme simplifies it- The most common pricing mistakes sellers make - and the fast fix for each oneThis expanded, 73 page edition adds four full worked case studies - a real Etsy, Amazon, eBay, and independent-store seller, numbers and all - plus a complete glossary and hands-on worksheets to track your own platform fees, running costs, and subscriptions as you go.For Etsy, Amazon, eBay, Shopify, and independent sellers who are ready to stop guessing and start knowing exactly what they're keeping from every sale.