Private Banking: Building a Culture of Excellence: 681

The financial industry has entered a phase of radical change, and the challenges facing private banking¿from volatile markets to new regulatory regimes¿have contributed to a sense of urgency within this arena. While the road ahead may not be easy, there are still vast opportunities for private banks to excel in this competitive environment. Written by Boris Collardi, one of today's top Swiss private banking professionals, Private Banking looks at this discipline from a global perspective. Collardi provides a comprehensive overview of the elements that play a critical role in the private banking sector, illustrating how they may be aligned to serve a single objective: achieving excellence by keeping the client at the center of focus for all activities. Collardi also highlights how taking modern practices and ideas into account, while continuing to respect established traditions, can allow you to thrive under various conditions. Engaging and informative, this book goes beyond academic theory to provide insights drawn from the author's real-life experiences. Topics touched upon include: The opportunities and challenges posed by the four main factors driving the industry¿ the markets, the regulatory environment, clients, and competition Finding the right organisation and operational strategy Determining client segments that should be your main focus and tailoring solutions to best serve them Issues relating to the evolution and use of branding by private banks Attracting, developing, and retaining top talent Measuring and managing performance Today's private banking business demands a high level of expertise in many different areas of competence and a professionalism that must exceed the already significant client expectations. In order to achieve success in this endeavour, you must first achieve excellence. Private Banking will show you how.