Principles of Marketing

In an era defined by rapid technological advancements and shifting consumer expectations, the principles of marketing have never been more vital. This book, "Principles of Marketing," aims to provide a comprehensive framework for understanding the essential concepts and strategies that drive successful marketing practices in today's dynamic environment. Marketing is not merely a function of businesses; it is an integral part of our everyday lives. From the advertisements we encounter on social media to the choices we make in the grocery store, marketing influences our decisions, shapes our perceptions, and ultimately connects us with products and services that enhance our lives. As the environment continues to evolve, it becomes increasingly important for marketers, students, and business leaders to grasp the fundamental principles that govern this discipline. This book is designed not only for students of marketing but also for professionals seeking to refresh their knowledge or stay current with industry trends. It combines theoretical frameworks with practical applications,

Pages: 280, Hardcover, Discovery Publishing House (India)