If you want to establish or grow a data management team, then this is a book you need to read. Data management often fails to gain the recognition it deserves, with senior management and other IT teams having little to no knowledge of its scope and benefits. To establish and maintain a data management practice in your organization, you need to understand the business resistance and how to overcome it. You also need to understand how you can sell data management to your organization's executive. The DAMA Data Management Book of Knowledge (DMBOK) is a valuable resource, but it doesn't assist with the process of selling data management's relevance to your organization's executive. It is so comprehensive that it can be difficult to know where to start and how to prioritize the work. Pragmatic Data Management helps you identify the business pressures and issues in your organisation that resist the creation of robust data management. It will help you understand and mitigate these blockers, and assist you in planning a process that will deliver tangible benefits while also gaining the respect and understanding of your senior management and technical peers. It provides proven strategies for getting the DMBOK recognized by your organization and how to use it effectively in building your data management practice.
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