You can have talent, intelligence, and ambition-and still reach adulthood without knowing how money, business, risk, or opportunity actually work.Potential Is Not a Plan is a practical guide for teenagers, young adults, and anyone who wishes they had learned these lessons earlier.Divanny Rodriguez Lugo challenges readers to stop drifting with other people's expectations and start thinking like owners of their decisions. That does not mean everyone needs to become an entrepreneur. It means learning how to evaluate opportunities, understand the numbers, build valuable skills, recognize bad advice, and make choices with greater intention.Inside, you'll learn how to: - identify inherited beliefs about money, work, and success - understand cash flow, profit, credit, risk, and basic business economics - test a business idea before risking too much money - build skills people will actually pay for - lead and network without pretending to be an extrovert - recognize scams, hype, and expensive advice - understand essential U.S. business basics - create systems instead of depending only on hustle - build more options for yourself and the next generation - turn what you learn into a practical 90-day OWNER PlanThis is not a get-rich-quick book.It is a book about becoming harder to fool, better prepared, and more capable of making your own decisions.Your potential matters.But potential is not a plan.
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