PODER BLANDO EL LIDERAZGO DEL SIGLO XXI

Name: PODER BLANDO EL LIDERAZGO DEL SIGLO XXI
SKU: c3b679a2a9b0d5ffd5990573ab90d604
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Bol Authority should not be conferred by a position, but by the legitimacy built day by day. The leadership of the future will belong to those who can inspire others to move forward with them. This is built on influence, trust, and credibility. In Soft Power: 21st-Century Leadership, Manuel López Torrents offers a clear and necessary perspective on how to lead in a world where traditional authority is losing ground and people--not structures--make the difference. We live in an environment dominated by AI, uncertainty, and overexposure. True power no longer lies in commanding more, but in influencing better: building trust, integrating talent, and creating a shared sense of purpose. The book combines reflection and experience on two levels. On the one hand, it develops the key principles of soft power--legitimacy, trust, narrative, talent management, and authority without imposition--as the new foundations of leadership. On the other, it contrasts these with reality through conversations with leaders who are transforming organizations from within. Leading voices such as Gonzalo Sánchez, Félix Sanz Roldán, José Blanco, Juan Carlos Ureta, Jorge Lucaya, Juan Villalonga, Javier Curtichs, Miguel Ángel Rodríguez, José Cerdán, Álvaro Remón, Juan Pedro Moreno, Óscar Mayo, Eloy Martínez de la Pera, Enrique Ruiz Escudero, and Raúl Berdonés offer a practical, diverse, and deeply relevant perspective on how to exert influence without imposing, lead in complex environments, and make decisions with legitimacy. Authoritarian, top-down, and even fear-based structures must be a thing of the past. Horizontal structures, a sense of belonging, the integration of talent, overcoming ego, and legitimacy are on the rise.

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Authority should not be conferred by a position, but by the legitimacy built day by day. The leadership of the future will belong to those who can inspire others to move forward with them. This is built on influence, trust, and credibility. In Soft Power: 21st-Century Leadership, Manuel López Torrents offers a clear and necessary perspective on how to lead in a world where traditional authority is losing ground and people--not structures--make the difference. We live in an environment dominated by AI, uncertainty, and overexposure. True power no longer lies in commanding more, but in influencing better: building trust, integrating talent, and creating a shared sense of purpose. The book combines reflection and experience on two levels. On the one hand, it develops the key principles of soft power--legitimacy, trust, narrative, talent management, and authority without imposition--as the new foundations of leadership. On the other, it contrasts these with reality through conversations with leaders who are transforming organizations from within. Leading voices such as Gonzalo Sánchez, Félix Sanz Roldán, José Blanco, Juan Carlos Ureta, Jorge Lucaya, Juan Villalonga, Javier Curtichs, Miguel Ángel Rodríguez, José Cerdán, Álvaro Remón, Juan Pedro Moreno, Óscar Mayo, Eloy Martínez de la Pera, Enrique Ruiz Escudero, and Raúl Berdonés offer a practical, diverse, and deeply relevant perspective on how to exert influence without imposing, lead in complex environments, and make decisions with legitimacy. Authoritarian, top-down, and even fear-based structures must be a thing of the past. Horizontal structures, a sense of belonging, the integration of talent, overcoming ego, and legitimacy are on the rise.

Lees meer