Pivots and Pitfalls: How to Work on What Matters for Startups Small Companies

Stop guessing your next move. If you're tired of guessing your way through growing a business, this is the book that finally tells you where you are-and how to get where you're going with intention.For founders, CEOs, and leadership teams building small companies and startups, growth rarely fails because the idea was bad. It fails because leaders misread the stage they're actually in-clinging to yesterday's playbook long after it's stopped working, or reaching for tomorrow's strategy before the fundamentals are in place. The result is the same familiar story: stalled momentum, burned-out teams, and founders who mistake motion for progress. This book breaks that cycle, showing the leaders steering small and growing companies how to stop guessing and start growing on purpose.Organizational psychologist Kim White distills decades of hard-won experience working alongside founders and executive teams at every stage-from scrappy startups finding their footing to small companies scaling into their next chapter-into a clear, stage-by-stage guide built specifically for the realities of leading a growing business. She maps the distinct phases every startup and small company moves through, the warning signs and pitfalls of an outgrown approach, and the deceptively simple pivots that unlock the next level.