Outrageous Startup Growth

Bol

PRAISE FOR OUTRAGEOUS STARTUP GROWTH “Remarkable products come from understanding why people do what they do. Colin Hodge shows how psychology and smart experimentation can unlock real growth in any market. Outrageous Startup Growth is a clear and practical guide for builders who want to create products people use and keep using.”—NIR EYAL, Bestselling Author of Hooked: How to Build Habit-Forming Products “Sustained growth stems from disciplined, deliberate experimentation, not quick-fix gimmicks. Colin’s endearing insights will benefit any leader striving for sustained growth while managing product or marketing hurdles. The book is filled with moments that remind us to keep going, even when circumstances are tough—because magic can happen!”—SHN JUAY, CEO of Coffee Meets Bagel “In a future where most jobs will soon be done by AI and robots, the ability to understand the psychology of customers and partners will be increasingly important to growing your own business. The stories in Outrageous Startup Growth can provide a helpful guide for preparing to thrive in a disruptive world.”—ALVIN WANG GRAYLIN, Bestselling Author of Our Next Reality, Digital Fellow at Stanford Institute for Human-Centered AI, and 4X Entrepreneur “Bang With Friends was brilliant branding. It shocked the world and went viral the way Hotmail went viral when we put the small message at the bottom of the screen. As a VC, I am always looking for the fearless entrepreneurs who are willing to challenge the status quo and potentially make our world roll differently, and usually better. Colin Hodge is a terrific entrepreneur and he is an even better writer. You will love this book.”—TIM DRAPER, Founder of Draper Associates and Draper University, Producer of Meet the Drapers “If you’re not competing for users then you’re losing users. The companies that beat their competition are those following in the footsteps of Colin Hodge—proven steps backed by behavioral science. Outrageous Startup Growth is the playbook to survive and thrive in any market.”—MARK BROOKS, CEO of Courtland Brooks and Publisher of OnlinePersonalsWatch.com ***NATIONAL BESTSELLER*** Create and market products that people can’t ignore using proven strategies from behavioral science. Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral—and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. ​Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably. ​ Colin Hodge, the co-founder of DOWN and creator of The Outrageous Growth Method, shares his hard-earned wisdom from scaling startups to over 100 million users, navigating high-stakes negotiations, and achieving successful exits. Hodge dives deep into the entrepreneurial mindset, teaching you how to embrace discomfort, build resilience, and learn from failures. With nearly two decades of experience in the tech industry spanning the globe, Hodge distills the essence of startup success into two key areas: cultivating a growth mindset and engineering user psychology for business growth. This book is your blueprint for: Harnessing behavioral science to optimize acquisition, retention, and user value Creating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty Designing experiences that nudge customer decisions toward success Unveiling your competitors’ hidden psychological tactics and applying them using robust principles. Whether it’s leveraging social proof, reducing friction, or crafting authentic branding, Outrageous Growth equips you with the tools to build a product that users love—and can’t stop talking about.

Amazon

Pages: 320, Edition: 1, Hardcover, Wiley