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Online Service Business: Consumer Behaviour and Competitiveness
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This book aims to inspire and provide you with a roadmap on how to build an online business from scratch or to bring your existing business online, in a short period of time. It makes the learning associated with the mind experiential as it combines both the rational and the emotional parts of the brain. It explores how the examination and application of consumer behavior is central to the planning, development and implementation of marketing strategies. The book is a valuable reference book for the undergraduate and postgraduate students of commerce and management and would also be of considerable assistance to the practicing professional.
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This book aims to inspire and provide you with a roadmap on how to build an online business from scratch or to bring your existing business online, in a short period of time. It makes the learning associated with the mind experiential as it combines both the rational and the emotional parts of the brain. It explores how the examination and application of consumer behavior is central to the planning, development and implementation of marketing strategies. The book is a valuable reference book for the undergraduate and postgraduate students of commerce and management and would also be of considerable assistance to the practicing professional.
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