Online marketing for the 50+ generation

Name: Online marketing for the 50+ generation
SKU: 6f460e832e39c73bd7b0258f79cde811
Price: 40.99 EUR
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Bol Society is facing demographic change. Customers over the age of 50 make up the largest share of the population in Austria and also have the greatest purchasing power. It is therefore time for companies to become aware of this change and respond to the new circumstances. At the same time, the 50+ generation is one of the largest user groups on the Internet. It is therefore important for companies to make their websites suitable for senior citizens. This thesis therefore examines demographic change in Austria based on data from Statistics Austria and highlights its significance and potential. Using empirical research, two expert surveys and literature research, the most important points for a senior-friendly website are identified and general recommendations for communication with the 50+ generation are presented and justified.

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Society is facing demographic change. Customers over the age of 50 make up the largest share of the population in Austria and also have the greatest purchasing power. It is therefore time for companies to become aware of this change and respond to the new circumstances. At the same time, the 50+ generation is one of the largest user groups on the Internet. It is therefore important for companies to make their websites suitable for senior citizens. This thesis therefore examines demographic change in Austria based on data from Statistics Austria and highlights its significance and potential. Using empirical research, two expert surveys and literature research, the most important points for a senior-friendly website are identified and general recommendations for communication with the 50+ generation are presented and justified.

Lees meer