On Purpose - The Nobel Prize Moment: Don't Start With Why

The book that will relieve you from the most expensive question ever asked, and provide the answer Welcome to the book the self-help industry skipped and every business school is missing. The thing no one teaches but everyone expects you to perform. For twenty years they sold you the opposite of what works. Find your why first. Get clear first. Do the values exercise, the vision board, the ninety-day plan, the colour-coded chart of your soul. Only then, once everything is properly labelled, may you, with permission, begin. It is the most expensive lie in the modern self-help and business world. It has left more capable people sitting on their sofa, waiting for clarity to descend like a polite weather system, than any other instruction in the genre. Clarity is not a weather system. Clarity is a side effect of motion of INSPIRED ACTION. You can sit in the dark for nineteen years and write "find my purpose" at the top of seven different journals and the purpose will still be exactly where it always was. This is the most common form of suffering I see in the people who come into my world. It does not always look like suffering. It looks like waiting, like being slightly unhappy or just busy and stuck. The founder, waiting to feel ready. The senior partner, waiting for the next role to feel like the right one. The mother, waiting for the children to be older. The expert, waiting to be sure. The leader, waiting to be brave. They are all waiting for their why to arrive in the post, on a card, signed by somebody important. The most expensive question you don't know you are asking is: what is my purpose? This book, On Purpose, Don't Start With Why, gives you that answer.