Not Like Us
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A cultural history showing how America tried to remake Europe in its own image and how Europeans successfully retained their own identity, altering American culture to fit their needs and tastes. It shows how Americans were as attracted to Europe's fashions and goods as Europeans were influenced by America's technology and mass entertainment. Debunking the myth of the "Americanization" of Europe, a noted historian presents an authoritative and engrossing cultural history of how America tried to remake Europe in its own image, and how the Europeans successfully retained their identity in the face of American mass culture. Richard Pells provides a new paradigm for understanding the survival of local and national cultures in a global setting.
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Beschrijving
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A cultural history showing how America tried to remake Europe in its own image and how Europeans successfully retained their own identity, altering American culture to fit their needs and tastes. It shows how Americans were as attracted to Europe's fashions and goods as Europeans were influenced by America's technology and mass entertainment. Debunking the myth of the "Americanization" of Europe, a noted historian presents an authoritative and engrossing cultural history of how America tried to remake Europe in its own image, and how the Europeans successfully retained their identity in the face of American mass culture. Richard Pells provides a new paradigm for understanding the survival of local and national cultures in a global setting.
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