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Not a Playbook: The Art of Brand Building
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In Not a Playbook, writer and strategist Andreas Tzortzis explores how brands can grow without sacrificing integrity, told through the story of WeTransfer-- a company that became a beloved brand (and even won an Oscar) by prioritizing creativity, trust, and long-term thinking over marketing trends and algorithms. Featuring insights from co-founder Damian Bradfield, as well as artists like FKA twigs and Riz Ahmed, the book unpacks how entrepreneurs can build something that resonates, not just sells.
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In Not a Playbook, writer and strategist Andreas Tzortzis explores how brands can grow without sacrificing integrity, told through the story of WeTransfer-- a company that became a beloved brand (and even won an Oscar) by prioritizing creativity, trust, and long-term thinking over marketing trends and algorithms. Featuring insights from co-founder Damian Bradfield, as well as artists like FKA twigs and Riz Ahmed, the book unpacks how entrepreneurs can build something that resonates, not just sells.
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