New Methodologies of Research for PhD and Beyond- Quantitative Methods in Digital Landscape

This book equips social science and management researchers to design, run, and interpret statistical analyses for today’s data-rich research environment, from core descriptive statistics and hypothesis tests through to regression modelling and factor analysis, with a clear focus on transparency and responsible inference. Quantitative Methods of Research in Digital Landscape equips social science and management researchers to design, run, and interpret statistical analyses for today’s data-rich research environment, from core descriptive statistics and hypothesis tests through to regression modeling and factor analysis, with a clear focus on transparency and responsible inference. Written for PhD and Master’s students, advanced undergraduates, early-career researchers, and practitioners who work with social data in fields such as sociology, management, communication, education, public policy, and media studies, it supports methods training and applied research projects in the digital age.