Moments of Truth PB

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Bol The president and CEO of Scandinavia Airlines details how to restructure an organization so that customer needs take priority, how to best utilize employees who deal directly with customers, and how to increase employee motivation. The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

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The president and CEO of Scandinavia Airlines details how to restructure an organization so that customer needs take priority, how to best utilize employees who deal directly with customers, and how to increase employee motivation. The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.


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Merk Harper Business
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  • 9780060915803
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